Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth, and good health. However, pure orange can be brass; however, it may suggest a lack of serious intellectual values and bad taste.
Orange is currently a trendy, hip color. It was a “groovy color” back in the 70s and then it faded away. In 1991, an article in Forbes magazine about how orange affects consumer choices concluded that orange meant cheap. (Note: “Cheap” in this case meant a good buy for the money.)
It’s worth noting that there are many shades of orange – and different meanings. Some may be more appealing to those who find orange difficult: terracotta or cayenne – a dark orange, persimmon - a red-orange, pumpkin - a pure orange, mango - a yellow orange, salmon - a pink orange, melon - a light orange,.
Darker oranges offer a sense of comfort; some are spicy, some are earthy. Lighter oranges are soothing and healthy.
Global Meanings of Orange
Orange's global similarities are significant:
Orange evokes the taste of healthy fruits, bursting with juice.
Orange is associated with vitamin C and good health.
Orange is symbolic of autumn.
Children all over the world are drawn to orange.
Orange is the color of life rafts, hazard cones, and high visibility police
Unique Meanings of Orange in Different Cultures
Orange is both the name and emblematic color of the royal family in the Netherlands.
Orange is the color of prison uniforms in the U.S.
Orange (saffron) is a sacred and auspicious color in Hinduism.
The middle traffic light is orange in France.
In the U.K., orange stands for the Northern Irish Protestants and has very strong religious and political significance.
Designing with Orange
Orange is an excellent
example of this design rule: There are no bad colors; only bad color combinations.
The complementary color scheme – orange and blue – is dynamic.
The triad color scheme – orange, green, and purple – is exceptional.
How Orange Affects Vision
“Safety orange” is used to set objects apart from their surroundings, particularly in complementary contrast to the azure color of the sky.
It’s used for hunting and construction zone marking devices.
Myths about the Effects of Orange on the Body
Orange is used to increase immunity, to increase sexual potency, to help in all digestive ailments, chest and kidney diseases.
Tidbits – Points to Ponder
"Orange is red brought nearer to humanity by yellow." Wassily Kandinsky
Nothing rhymes with orange.